Oregon Public Broadcasting

This week, campaigners for Healthy Kids Oregon  are encouraging voters to say Yes to Measure 50.

Their proposal would raise state tobacco taxes to pay for the Healthy Kids Program.

While children's health care would seem like something everyone can agree on, the campaign has attracted some criticism for its structure. It's also in the crosshairs of the tobacco industry, which has shattered all previous state spending records for its opposition.

OPB's April Baer sat down with Cathy Kaufman, head of the Yes on 50 campaign, to talk about what's at stake.

Here's a longer version of their conversation.

More information from the Yes on 50 campaign.

Previous OPB stories on Measure 50:

No On 50 Campaign Aims To Snuff Out Tobacco Taxes

Cigarette Companies Burning Through Millions To Defeat Measure 50

Big Tobacco Heads To Courtroom Over Measure 50

Measure 50 Supporters Want To Send Message To Tobacco Companies