Oregon Public Broadcasting

The New York Stock Exchange has written to the Vancouver-based fitness company, Nautilus, to say it's in danger of being de-listed.

The exchange told Nautilus it's fallen below standards for  market capitalization and stockholder equity.

Exchange rules require that the company either be valued at $50 million or more, or its stockholder equity be not less than $50 million.

The company is currently valued at about $40 million.

Nautilus now has to submit a plan explaining how it will boost its value. The exchange then has 45 days to decide whether the plan will work and Nautilus can continue to be listed.

The company employs about 400 people.  It has struggled over the last few years. It's introduced several new products and even tried its own apparel line.

It also owns several well known brands including Bowflex and Schwinn, but recently sold another of its brands Pearl iZumi for about the same price it paid five years ago.