Oregon Public Broadcasting

Those lucky enough to go to the Olympic Games are probably just about over the worst of the jet-lag.

Oregon's sports apparel titans have also had a few days to take stock of how the Summer Games--and their Olympic investments paid off.

The Beijing Games presented a chance for brands like Nike and Adidas to make headway with Asian consumers, especially younger ones.

In a country where personal expression is not a traditional value, brand-crazed Chinese teens are waking up to their buying power.

Mary Bergstrom, a former Oregonian, is now living in Shanghai running Bergstrom Trends, a youth-trend research company. She says there's definitely a bit of Olympic hangover this week.

Mary Bergstrom, of Shanghai's Bergstrom Trends. She says only one other event that seems to rival the Beijing Games in the minds of young people she surveys--that's the spring earthquake in Chengdu.  Since then, she finds young people in China showing a much greater interest in helping others.